The Awesome Company

Headquarters: Los Angeles, California
URL: https://www.creditrepaircloud.com/

About This Role

We're seeking a Growth & Lifecycle Marketing Manager to own day-to-day execution of full-funnel experimentation and optimization across our core business and new Marketplace launch initiatives. This role serves as the tactical execution bridge between strategic direction and hands-on implementation, creating measurable lifts through rapid testing and optimization. You’ll ensure exceptional customer experience through targeted campaigns based on customer behavior, lifecycle stage, and strategic channel management and communication quality control.

What You'll Do

CRO & Funnel Optimization

• Execute continuous testing on ClickFunnels/Webflow pages, email campaigns, and in-app flows
• Prioritize tests that improve click-through rates, conversion rates, and customer acquisition cost efficiency
• Maintain an ongoing optimization loop to maximize funnel performance
• Create comprehensive A/B testing plans that outline hypotheses, variables, success criteria, and learning objectives

Ad Creative & Copy Testing

• Partner with and provide guidance to our paid advertising agency
• Review, develop, and test alternative copy angles and creatives across paid media channels.  
• Project manage current tests in coordination with our creative team and vendors

Marketplace Go-to-Market Execution

• Supply Acquisition: Design and execute multi-channel campaigns to recruit, onboard, and activate new Marketplace Affiliates
• Demand Generation: Drive marketplace adoption among existing Credit Repair Cloud users (Credit Repair Organizations) through targeted campaigns and user education initiatives
• Growth Strategy: Balance supply and demand growth to ensure healthy marketplace liquidity and user experience
• Performance Optimization: Track campaign metrics, analyze conversion funnels, and iterate on go-to-market tactics to accelerate marketplace growth

Analytics & Performance Tracking

• Ensure complete and accurate tracking across HubSpot, Google Analytics, and WickedReports
• Build and deliver  weekly performance reports.
• Identify next testing opportunities based on data insights

SEO & Content Experiments

• Create and optimize new marketplace product pages to drive search engine visibility and customer acquisition
• Audit and enhance existing webpages to improve SEO performance and organic traffic
• Partner with the social media manager to align organic content strategies and support SEO initiatives across channels
• Test and iterate on page variations to maximize search rankings and conversion rates

Agency & Vendor Management

• Manage external agencies and vendors to ensure on-time delivery, quality standards, and scope adherence
• Assist the Senior Digital Marketing Manager in developing clear creative briefs and strategic direction to guide partner deliverables and campaigns
• Review work products, provide constructive feedback, and collaborate on iterations to achieve optimal results
• Monitor performance against KPIs while maintaining brand consistency across all initiatives

Team Leadership

• Mentor, assign work to, and project manage the Marketing Specialist to support their professional development and deliverable completion
• Partner with the Senior Digital Marketing Manager to develop and document departmental SOPs and best practices
• Independently identify optimization opportunities across marketing channels, develop test hypotheses, design experiments, and define success metrics

Success Metrics 

• Testing Velocity: Execute 5+ meaningful A/B or multivariate tests per month across funnels, and lifecycle campaigns
• Performance Lifts: Achieve 10%+ landing page conversion rate improvement on priority funnels and 5-10% email activation lift on lifecycle sequences
• Marketplace Enablement: Launch CRO onboarding flow and first affiliate enablement package
• Channel Quality Control: Deliver and manage customer lifecycle email, sms and in-app sequences that drive activation, engagement and retention.
• Analytics Excellence: Complete tracking audit and implement reporting dashboards
• Quality & Process Standards: Maintain consistent brand voice and quality across all delivered assets. Demonstrate self-starter ability, and strong project management with on-time delivery of all commitments.

What We're Looking For

Required Experience

• 3-5 years of hands-on growth marketing or performance marketing experience
• Proven track record of managing and optimizing marketing funnels
• Experience with marketing automation platforms (HubSpot and GoHighLevel preferred)
• Proficiency in landing page builders (ClickFunnels, Webflow, GoHighLevel)
• Strong analytical skills with experience in Google Analytics and marketing attribution
• Direct response copywriting capabilities
• Experience managing external agencies and vendors
  
  

Preferred Qualifications

• SaaS or B2B marketing experience
• Experience with affiliate marketing programs
• SEO knowledge and content marketing experience
• Familiarity with Zapier and marketing automation workflows
• Experience in marketplace or multi-sided platform environments
  
  

Personal Attributes

• Self-starter who can operate independently
• Detail-oriented with strong project management skills
• Data-driven decision maker
• Excellent written and verbal communication
• Ability to work in a fast-paced, testing-focused environment
  
  

Compensation & Benefits

Salary Range: $70,000 - $85,000 USD annually

Benefits Package Includes:

• Medical insurance with employer contribution, optional dental, and vision insurance
• 401(k) retirement plan
• Flexible PTO policy
• Professional development opportunities
• Remote work setup stipend
• Collaborative, results-driven team culture
  
  

Equal Opportunity Employment

We are an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from candidates of all backgrounds regardless of race, gender, age, religion, sexual orientation, disability status, or any other protected characteristic.

How to Apply

Please submit your resume along with a brief cover letter highlighting your most relevant growth and lifecycle marketing experience and measurable results you've achieved. Include portfolio examples of successful funnel optimizations or testing programs you've managed.

To apply: https://weworkremotely.com/remote-jobs/the-awesome-company-growth-lifecycle-marketing-manager